Maybelline New York has introduced its sustainability program, Conscious Together, which aims to create a more responsible business model for the brand by transforming its processes, innovations, and mindset to reduce its impact on the planet.
The Conscious Together program reportedly consists of an ambitious set of goals that Maybelline aims to achieve by 2030.
- Conscious Packaging: All Maybelline plastic packaging will be made from
100% recycled plastic.
- Conscious Disposal: Maybelline will invest to help develop makeup recycling technologies, in partnership with global sustainability consultancy, South Pole.
- Conscious Production: By 2025, Maybelline’s aim is to achieve carbon neutrality in all its sites by improving energy efficiency and using 100% renewable energy. By 2030, the brand will reduce carbon emissions from our full product lifecycle by 50% (reportedly, they have achieved carbon neutrality for scopes 1 and 2 emissions inclusive of 8 manufacturing facilities, representing 79% of Maybelline’s overall production, and 58% of total production in 2020).
- Conscious Formula: 95% of ingredients will be bio-based, derived from abundant minerals or circular processes.
“All of us at Maybelline want to make progress and inspire the industry to make progress,” says Trisha Ayyagari, Global Brand President, Maybelline New York.
“We looked at the key areas where Maybelline could make a positive environmental impact and set ambitious goals that will guide our actions until 2030.
“We recognise that there is still so much to do, and we are committed to concrete actions that will help us accelerate our sustainable transformation.”