Matildas star Mary Fowler named L’Oréal Paris Brand Ambassador

L’Oréal Paris, the number one beauty brand in the world, is thrilled to welcome Matildas star, Mary Fowler, as a L’Oréal Paris Brand Ambassador. Mary is the first woman athlete to be named a L’Oréal Paris Brand Ambassador in Australia and New Zealand.

Mary is a powerful, talented and influential young woman who has captivated the country with her exceptional freethinking style of play, and her authenticity. Last year, to her surprise, Mary was the second-most Googled Australian, by Australians.

Mary Fowler said: “To be honest I had mixed feelings when I found out about it. I thought it was pretty cool, but mostly I was kind of shocked. I really just see myself as an ordinary person playing a sport that I enjoy, so to think that that many people had in some way shown an interest in me was quite surprising.”

Bound for the Games after the Matildas dominant win 10-0 over Uzbekistan on Wednesday 28th February, Mary and the Matildas have a chance to become the first Australian football squad to win a medal. Mary finished Australia’s matches against Uzbekistan with two goals, an assist, and she became the second-youngest Matilda to reach 50 caps.

Mary, who recently turned 21, is the embodiment of everything Gen-Z girls and women stand for, proudly growing in her confidence and sense of self-worth, and inspiring others to do the same. She represents a new generation of Australian women and girls: multicultural, confident, and not afraid to go for their dreams.

Mary Fowler said: “As a L’Oréal Paris Brand Ambassador I hope that I’ll be able to encourage Australian women to embrace themselves. I want people to feel comfortable in their own skin and have the confidence to express who they are in a genuine way.”

L’Oréal Paris is more than just a beauty brand. The brand aims to empower women all over the world to recognize their value and self-worth; no matter their origins, gender identity, ethnicity, nationality, skin colour or age. All women have the right to feel valued, seen and heard.

“Because You’re Worth It,” is not merely a tagline; it is the L’Oréal Paris mission, and its meaning is something Mary has reflected upon.

Mary Fowler said: “I think being ‘worth it’ to me is, on a personal level, being able to look at the opportunities that I get and feel that I’m deserving of them. I think when I found out about the opportunity to be an ambassador for L’Oréal Paris, I was initially a bit shocked because I was, like, ‘Why would they want me?’ It made me excited and nervous at the same time because as much as I love skincare and trying to use makeup, I also have no idea what I’m doing; I’m just doing what I think is right and I’m just doing my own thing. I guess mostly I was just excited to be able to express myself.

“Since I was young I’ve always loved dressing up, whether it was with clothing or trying to use makeup,I think I’ve just always liked to express myself in that way.

“Confidence, to me, is believing in yourself. It’s not thinking that you have to be perfect in the way that you look or in your abilities or the way that you do your work – you’re not going to be able to do everything perfect – and it’s accepting that there’s beauty in just being you. Confidence is being able to take all that and being, ‘That’s what makes me, me – and I’m just going to show up that way’.”

In this, her first beauty brand partnership, Games-bound Fowler joins Kendall Jenner, Camilla Cabello, H.E.R., Kate Winslet, and Eva Longoria as a L’Oréal Paris Brand Ambassador.

“L’Oréal Paris is honoured to announce our partnership with Mary Fowler. What inspires us about Mary is not just her talents and career achievements; but also, her poise in handling a meteoric rise at such a young age. Mary remains authentically herself, spreading her positive spirit and uplifting girls and women.” Nadia Adelina L’Oréal Paris AUNZ Marketing Director.

L’Oréal Paris has always championed and celebrated women’s empowerment. L’Oréal Paris Brand Ambassadors, unique and diverse, are role models for women and an inspiration to women to fulfil our potential every day.

As a brand, L’Oréal Paris celebrates women who push boundaries in their fields. Following the Women’s World Cup, and looking ahead to the Games, millions of young Australian women who watched Mary in the Matildas now have an exciting new role model.

As part of her role with L’Oréal Paris, Mary will partner with the brand on upcoming initiatives and campaigns featuring the latest new launches to hit Australia and New Zealand.