With consumers becoming more conscious of the environmental and social impacts of their purchases, beauty lovers are increasingly seeking products that align with their values. A recent survey revealed that over a quarter of Australians think it’s very important for sustainable products to be available in the beauty and personal care industry. With this in mind, many brands are adapting to meet consumers’ needs.
Emma Li from EZZ Life Science says, “Consumers don’t need to compromise their ethics to enjoy their favourite beauty products. As the world transitions to a greener future, so is the beauty industry, with many brands incorporating vegan, cruelty-free or eco-friendly products.”
Here are Emma’s top five ways to enjoy your beauty products ethically.
ONE – GO FOR BRAND THAT UTILISES CLEAN INGREDIENTS
Opt for the brands embracing the clean beauty movement and provide a transparent ingredient list. Choosing brands such as EZZ, which utilises natural vegan products, can benefit you and the environment. By making informed choices, you not only support your well-being but also encourage the beauty industry to prioritise health-conscious and environmentally forward formulations.
TWO – TAKE INTO CONSIDERATION THE PACKAGING
Sustainability isn’t just about what’s in the product but also what it comes in. Beauty lovers can now make environmentally conscious choices by selecting products with sustainable packaging. Brands are increasingly opting for eco-friendly materials to reduce waste and are implementing refillable options, so each container gets more than one use. Prioritising products that use recyclable materials or promote refill programs contributes to a greener future.
THREE – TRY OUT DIY BEAUTY RECIPES
If you want to ensure their products are up to their standards, you can take a hands-on approach and create your own beauty products at home. Creating your own beauty products allows you to experiment with DIY face masks or scrubs using simple natural ingredients like coffee, aloe vera or honey. This allows you to tailor your products to your specific needs and eliminates any concerns you may have about the production process.
FOUR – JOIN THE UPCYCLE MOVEMENT
The upcycling movement doesn’t just stop at clothes and furniture – it can be incorporated into your beauty products too by exploring beauty brands that incorporate recycled or upcycled materials into their products. By opting for brands that incorporate this method into their process, you contribute to reducing waste and promoting a circular economy. It is a fun way to enjoy beauty while minimising your global impact on waste.
FIVE – BE A CONSCIOUS CONSUMER
Embrace the minimalist approach and focus on quality over quantity. Rather than having many different products, choose items that serve multiple purposes. This approach has you thinking about not only waste but also your own personal consumption. Creating a simplified beauty routine allows you to enjoy products that match your values without hoarding.
With consumers being more conscious of their impacts on the world, there are ways they can make ethical choices without compromising the things they love. By opting for these top five tips, you are thinking about a sustainable lifestyle and allowing yourself to enjoy your products’ amazing formulas guilt-free.
