The go-to celebrity beauty brands

New data has revealed the most lucrative celebrity beauty brands, with Australian brand Go-To Skincare by Zoë Foster Blake named the seventh wealthiest celebrity beauty brand worldwide. This makes Go-To Skincare one of the wealthiest Australian celebrity beauty brand.

Using data sourced from Statista, marketing experts at Upbeat Agency analysed the revenue made by the top ten highest-earning celebrity beauty brands in 2023. The brands were then ranked from most to least revenue made.

Go-To Skincare by Zoë Foster Blake took out seventh place and was the only Australian celebrity beauty brand to make the list, with $38.9 million in revenue in 2023. The Australian beauty editor and author founded the brand in 2014 with the aim of creating simple yet effective skincare products made with natural ingredients. One of its standout and most in-demand products is the ‘Face Hero’ face oil.

Fenty Beauty by Rihanna is the most successful celebrity beauty brand, with revenue of $602.4 million in 2023. Fenty Beauty foundation is the most sought-after product from Rihanna’s brand, with 21,000 global searches a month, closely followed by Fenty Beauty lip gloss, with 20,000 searches per month. The singer’s brand was launched in 2017 and now ships internationally to over 150 countries.

The second highest-earning celeb beauty brand is Priyanka Chopra Jonas’s hair care brand Anomaly, with $542.7 million in revenue in 2023. The actress wanted to create a clean, affordable hair care brand that allowed customers to help the planet while not compromising on their hair care. The most searched-for product from her collection is her hair oil.

Third on the list is Kylie Cosmetics by Kylie Jenner, with $380.4 million in revenue in 2023. The American socialite and media personality launched her cosmetics brand in 2015, selling her Kylie Lip Kits. The brand has since expanded considerably and its mascara is the most searched-for product, with over 1,500 searches for the item made each month across the globe.

Jordan Bucknell, CEO of Upbeat Agency said, “While many celebrities have started a company of their own, not many have been as successful or popular as these celebs. That is because they have a passion for what they are creating, and they are credible advocates for their brands.

“The brands have surpassed the initial celebrity hype stage because they produce quality products that have stood the test of time and silenced critics.

“This is why celebrity beauty brands have amassed over one billion U.S. dollars in sales alone by 2023 and why sales for celebrity beauty brands surged by nearly 58 per cent in 2023. This is a remarkable feat when compared to the overall growth rate of the beauty industry, which is projected to grow by around 3 per cent annually.”