The runway has been created to raise funds for the Priceline Sisterhood Foundation at the Virgin Australia Melbourne Fashion Festival, in which Priceline is the official hair and beauty partner of.
On 11 March, the Sisterhood Beauty Runway will showcase this season’s hottest hair and makeup trends by Priceline hair and makeup director, Sarah Laidlaw, while Australian fashion designer, Effie Kats is designs the outfits.
The show will also include a diverse group of inspirational women including Patron of the Sisterhood Foundation, Ita Buttrose, Chrissie Swan, Tanya Hennessy, Olivia Rogers and Flex Mami.
Other confirmed participants include, Poh Ling Yeow, Tully Lou, Brooke Meredith, Sarah Davidson, Karen From Finance, Keira Rumble and Izzy Huntington.
“Our Beauty Runway has one purpose: to celebrate the uniqueness of all Aussie women!” says Priceline Pharmacy head of marketing, Sophie Smith.
“The Runway promises to challenge traditional catwalk stereotypes by featuring inspirational – yet real women – in all their diverse glory.
“We’re asking all Aussies to celebrate their individuality and most importantly, have a bloody good time while they do.”
50% of all ticket sales will go to the Priceline Sisterhood Foundation which raises money for five charities that support women and their families.
Keep an eye out for news, updates and interviews from the event as Retail Pharmacy Assistants magazine Editor Margaret Mielczarek will be in attendance.