In a first of its kind, leading Australian gourmet gifting company Edible Blooms will launch their signature chocolate bouquets in participating TerryWhite Chemmart locations across Australia from November 16.
Edible Blooms Co-Founder and CEO Kelly Jamieson expects this initiative to be a game changer for the organisation as well as time poor Australians searching for a gift to light up the life of their favourite people.
“We are all about delivering joy via this landmark partnership – we expect thousands of Australians a month will have the convenience of purchasing Edible Blooms to brighten their day or that of a loved one.”
“Our team at Edible Blooms have been impressed with the speed to market and innovative approach the initial trial locations of TerryWhite Chemmart have demonstrated with the successful introduction of our products across QLD, NSW, VIC and WA over the past few months.
“We look forward to our bouquets enhancing the offering at hundreds more community pharmacies across Australia in the coming weeks, with our goal being up to 250 locations before Christmas this year.
“This opportunity emerged from our talks with health professionals who expressed concern about waste and allergic reactions to flowers in recovery settings – they didn’t want to encourage the waste of valuable nursing staff time tending to flowers and changing water, which if left unheeded can also exacerbate patient allergies.
“An Edible Blooms arrangement is a thoughtful and joyful gift alternative that shows your favourite people you care, without adding to nursing staff to-do lists or patient discomfort,” said Jamieson.
Edible Blooms bouquets of delicious chocolates, available in a wide range of attractive and colourful bloom options, are available for just $29 RRP at participating TerryWhite Chemmart locations across Australia from November 2023.