Priceline Pharmacy Pakenham – the first ever Priceline Pharmacy to open its doors in Australia – celebrated its 21st birthday and a new location over the weekend.
The team has opened a new store down the road from its original location, boasting a refreshed store layout, new product ranges and a SiSU Health Station.

Priceline Pharmacy as a brand was established in 2002 when pharmacists Andrew Rewell, Jeff Thom and Karen Dougall partnered with retail chain Priceline to leverage its retail expertise into a pharmacy model.

Since then, Priceline’s store network has grown to more than 470 stores nation-wide, including over 390 pharmacies.

Cathi Scarce, Priceline Pharmacy General Manager – Customer Operations said, “The original opening of Priceline Pharmacy Pakenham was pivotal for both the Priceline brand and the pharmacy landscape. Combining an established dispensary with a strong front-of-shop retail offering was the foundation for the Australian pharmacy model we know today.”

“Thanks to the support of our Franchise Partners, and our ongoing commitment to provide real, classic care to Australians when it comes to their healthcare needs, Priceline Pharmacy has become one of the most recognised healthcare retailers in the country.”

Pakenham Franchise Partner Jeff Thom said he felt a sense of pride and achievement reflecting on the big milestone, “It’s incredible to see how established the Priceline brand and our pharmacy has become over the last 21 years. Many of our customers have been with us for that time. People always ask if we’re happy we made the leap to Priceline…absolutely!” he said.

The celebrations spanned four days, kicking off on Thursday with a store visit from Priceline Ambassador Chrissie Swan, followed by a family fun day on Saturday including face painting, street entertainers, a petting zoo, in-store offers, raffles, mini makeovers and goodie bags for customers. The store event was amplified through letterbox drops, local press, and digital and social marketing support.