Mother’s Day Classic launches MDC Virtual 2020

breast cancer

Media Release

18 March 2020

Raising vital funds for breast cancer research and celebrating the lives of those touched by breast cancer is at the heart of what we do. In these uncertain times, that purpose is more important than ever.

The priority now is protecting the health of Mother’s Day Classic loyal supporters and the many vulnerable in the community impacted by breast cancer.

In light of the WHO’s pandemic declaration and the government ban on mass public gatherings of more than 500 people, the Mother’s Day Classic Foundation has made the decision that all MDC events in 2020 will be held virtually rather than physically.

This relates to both metropolitan and regional events in up to 100 locations across Australia.

Mother’s Day Classic Virtual 2020

The Mother’s Day Classic Foundation are very pleased to today launch the Mother’s Day Classic (MDC) Virtual 2020.

This is an interactive event experience inviting all Australians to be part of something bigger and show how they plan to make Mother’s Day mean more in whatever way they can.

Register today and you’ll be part of a virtual on-line community, ensuring that the Mother’s Day Classic family remains connected in these uncertain times.

We challenge participants to walk or run 4km – anytime, anywhere, in your living room, at the local park or even in your backyard – on or before Mother’s Day 2020 and be a part of something big.

What does it mean?

The MDC Virtual 2020 program will include inspiring community and fundraising content, fun photo competitions, fitness videos and dancing competitions.

There will be a series of exclusive wellness tips and tutorials, pilates and yoga classes, sponsor prizes and giveaways and a fun kids activity zone – something for everyone!

MDC Virtual will provide an online platform where the community can look after each other, come together and stay connected while maintaining a regular exercise and fitness schedule to keep fit and healthy.

It is so important at this time to also demonstrate that nothing will stop our generous collective support for a worthy cause.

Make Mother’s Day mean more

Zara Lawless, CEO, Mother’s Day Foundation encourages all Australians to embrace the immediate challenges and contribute in a different way by participating and fundraising for such a worthy cause.

“We understand the current crisis has created significant challenges for the wider community and these unprecedented times call for innovative solutions.

We know that so many of our dedicated supporters – those impacted by breast cancer, new mums, participants who have run or walked at every Mother’s Day Classic event, still want a way to be connected with the cause and connected with each other on Mother’s Day.

“We are incredibly excited about the opportunity presented by the virtual event and have already received an extremely positive responses from our supporters.

“I want to take this opportunity to invite all our valued participants, sponsors, volunteers and organisers to register for the MDC Virtual 2020 event and be part of our virtual MDC community leading up to and on 10 May this year,” Ms Lawless says.

The Mother’s Day Classic has brought the community to raise vital funds for breast cancer research for more than 22 years.

How to register

To register for MDC Virtual 2020,

Text and images: Mother’s Day Classic National Media Manager