Page 25 - Demo

emp seed oil’s “only (essential fatty acids), and so closely Here at Marzena we have a long-term connection to drugs matches the composition of our skin commitment to sustainable practices is nothing more than a cells that it’s able to penetrate them and in everything we do. “Our Natural very distant relative of lubricate the surface between them.” Wax Strips are a 100 per cent bio- the psychoactive cannabis”, says The additional benefits she says hemp compostable making them the most Direct2Pharmacy (Hemp Worx) Brand and Marketing Manager Cherie Cady-Ellis. It’s important to note exactly how hemp seed oil is derived and what exactly it is. Hemp is a variety of cannabis sativa. Furthermore, “hemp seed oil is derived from the seeds of the hemp plant and doesn’t contain any molecule of the cannabinoid family (including CBD and THC)”, according to Andalou Naturals Product Trainer and Skin Specialist Cathy Galileos. This explanation is based on consensus from the brands included in this feature, with Ms Cady-Ellis adding that “hemp seed oil is extracted and cold pressed from the seeds of hemp plants”, again noting that it contains no THC (drug) component. Why hail hemp? “Hemp is widely celebrated for its medicinal properties,” Marzena BodyCare Brand Manager Emma Clarke said. “However, there are key benefits of hemp seed oil that lend itself to beauty products.” She lists some of the benefits for skin care, which include: Locks in hydration. “Hemp seed oil is high in omega acids 3, 6 and 9, all of which help repair the skin barrier, hydrate and soothe the skin. It is wonderful for dry skin issues (dermatitis) and ageing skin. Anti-inflammatory. “Those same omega acids also help lower inflammation in the skin, and it won’t clog pores,” explained Mrs Clarke. Ms Galileos mentions the same types of benefits, adding that use of hemp seed oil in skin care is all about helping the skin return to balance. “\\\\\\\\\\\\\\\[It’s\\\\\\\\\\\\\\\] rich in proteins, antioxidants, particularly vitamins E and C, to help counteract free radicals and protect against environmental damage,” she said Adding to this, Ms Cady-Ellis said: “Hemp seed oil replenishes EFAs seed oil can provide include: • “Assists with skin irritations such as eczema and psoriasis.” • “Eliminates signs of flaky, dehydrated looking skin.” • “Visibly strengthens skin against signs of environmental damage.” • “Delivers antioxidants for anti- ageing results.” Use of natural ingredients in beauty and skin care is soaring, and hemp seed oil (HSO) seems to be one of the ingredients leading the charge, with many saying it’s the next big thing. Is it a trend that could possibly fizzle out over time? All who I asked say no. “Hemp is the new rosehip oil,” Ms Galileos said, “and consumers are loving its multi-use and nutrient properties.” Ms Cady-Ellis added: “I see it as a similar story to hyaluronic acid, which hit the market years ago and was touted as the next biggest trend that will fizzle out. As you’d know, hyaluronic acid is now a well-respected ingredient and has proven itself. HSO will be exactly the same, as more and more beauty products \\\\\\\\\\\\\\\[containing the ingredient\\\\\\\\\\\\\\\] hit the market and prove themselves.” Head of Innovation and Marketing at Marzena BodyCare Ltd, Jane McCowan, believes that “hemp is certainly here to stay”. She continues by saying, “... it resonates with consumers on multiple levels. It’s naturally derived, we see the global trend of consumers shying away from synthetic and animal- derived ingredients across nations and brands.” “Consumers today are demanding change at every level in their purchase decisions. sustainable at home hair removal option available on the market in Australia.” Ms Galileos agreed: “With the early indications \\\\\\\\\\\\\\\[of\\\\\\\\\\\\\\\] how it helps with various skin concerns, I do believe it’s a long-standing trend, as it’s still being studied, evolved and loved by consumers globally.” The brands on board With an abundance of products having been created that capitalise on HSO’s properties, Ms Cady-Ellis discusses the Hemp Worx range, which features a variety of body care products, including body wash, soap, body lotion, hand cream, body cream, body exfoliator, lip balm and beauty oil. “We use HSO and other natural ingredients, including essential oils,” she said. “When we decided to develop this range, we wanted to stay focused on Australian made and an Australian theme, hence variants are Lemon Myrtle and Rose Geranium & Patchouli.” Elaborating on beauty oil, Ms Cady- Ellis said: “Applying this pure oil directly to skin will allow it to penetrate skin more efficiently and have a more concentrated effect.” Ms Galileos promotes the Andalou range she says is proving successful among consumers. TO PAGE 24 HEMP FEATURE 23 It’s often confused for its other, more controversial properties, and is the last thing I thought I’d be putting on my skin, but hemp seed oil is being talked up as the next big thing in natural ingredients. With its various applications being sought in many different aisles of pharmacies and supermarkets, this month we look at hemp seed oil’s Hbenefits when it comes to skin care and beauty routines, and just why beauty brands everywhere are taking a hit of the latest innovation. RETAIL PHARMACY ASSISTANTS • AUG 2020