Amcal and Guardian unite for community first campaign

Amcal and Guardian have teamed up this year for the first time in a new purpose-led brand campaign designed to champion meaningful community connections this Christmas.

Created to help bring communities together, the ‘Christmas Ties’ campaign features a range of co-branded creative assets to help showcase the true meaning of Christmas.

These assets include a campaign video across both brands’ social media channels that centres around five pillars – peace, love, joy, family and health – that flow through to in-store execution and in-store gift wrapping.

The creative concept, a red Christmas ribbon, is the key element that ties the campaign together for both pharmacies and represents the integral role community pharmacies play, especially during a time of isolation for those most vulnerable in the community.

Already in market, the social media initiative has seen high engagement across both brands with the content resonating and creating meaningful connections with its audiences of loyal customers and franchise partners.

Head of Amcal and Guardian, Kurt O’Brien, says Australians are known for looking past just giving and receiving gifts, choosing to rather spend time with those closest to them.

“The aim is to amplify a positive message that brings the community together online, particularly during a time where isolation can be at its highest.”

“Amcal and Guardian continue to remain at the front line of community healthcare and advice, and Christmas is no exception,” Mr O’Brien said.

“Our campaign this year celebrates the true meaning of Christmas and supports our franchise partners to celebrate within their communities and success this year for us is certainly based around engagement metrics.”

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