Australia’s fastest growing goat milk formula in the pharmacy channel today announced a major partnership with a leading wholesale distribution and community pharmacy network. In their latest move in an ambitious expansion plan, LittleOak confirmed a strategic agreement with Sigma Healthcare, further solidifying their commitment to Australian families and the pharmacy sector.
Driving category growth
LittleOak is growing more than two times faster than the pharmacy goat milk formula category in total sales. As the number one goat brand for unit sales growth within the pharmacy channel – recording 9,000 uplift in units versus the year prior – LittleOak continues to establish itself as the number one goat milk for Australian families (IQVIA Pharmacy Scan).
Expanding access and support
“The rise of the health-conscious consumer is driving a lasting transformation in the food and beverage industry, with families actively seeking out high-quality, nutritious products they can wholeheartedly trust,” shared Elke Pascoe, Founder and CEO of The LittleOak Company.
“The infant nutrition category is, perhaps more than any other, built upon the notion of trust. We are talking about the most precious thing in the world – children – and parents need to trust the products they are using and trust the advice they are given. I see pharmacy as absolutely integral to long-term success in the category and is one that we are investing in considerably as a company.”
“As the fastest growing goat milk formula in Australian pharmacy, we know there is strong demand for LittleOak and we are incredibly excited to be partnering with Sigma Healthcare to expand our reach even further. We are deeply committed to working closely with pharmacists, now and into the future. As a bridge between healthcare and retail, pharmacy is uniquely positioned to act as established, trusted touchpoints for new parents,” said Elke.
LittleOak’s innovative range of goat milk formulas and toddler milks will now reach thousands of additional consumers across Australia through Sigma Healthcare’s national network. With prompt delivery to pharmacies, consumers will enjoy faster turnarounds, while tapping into the valuable advice and expertise from their local pharmacist.
“As a mum myself, it’s incredibly important to me that we support our local mums and dads with unmatched convenience and care. As trusted healthcare professionals, local pharmacists are integral in guiding families on their health journey, and these partnerships mark a great stride in our shared dedication to nurture families, while addressing the growing need for enhanced convenience and accessibility for parents of young children,” says Ms. Pascoe.
Safeguarding the well-being of Australian families
“When I started LittleOak eight years ago, I would dream about having our innovative products stocked by pharmacies that parents know, love and trust. From my perspective, it’s truly a perfect match, where innovative products that are making a real difference to the feeding journeys of Australian families will be supported in-store by years of pharmacy experience and expertise,” said Ms Pascoe.
“Just as we hand-pick each and every ingredient that goes into our products, we carefully consider each and every organisation that we partner with. We’re absolutely delighted to partner with pharmacists nationwide via Sigma Healthcare and look forward to growing our presence even further in Australian pharmacy. The future for infant nutrition in the sector really is bright.”
Lovingly milked and made in New Zealand, LittleOak is the first formula brand to be certified palm oil free by the internationally recognised Palm Oil Free Certification Accreditation Programme (POFCAP). Not only establishing itself as a next-generation alternative for Australian families, LittleOak continues to gain momentum on the global stage, with a growing consumer base in New Zealand, Singapore and North America.
LittleOak’s From Fresh range of baby formulas and toddler milks can be purchased from www.thelittleoakcompany.com.au as well as participating Amcal Pharmacy and Discount Drug Stores.
About The LittleOak Company
The LittleOak Company makes an all-natural range of baby formulas and toddler milks made from goat milk. They exist for one reason: to be the true home of the world’s best and most natural nutrition for infants and toddlers. The LittleOak Company makes products that care equally for little ones and the world they will grow into, which is why they are so proud to be the first formula in the world to be certified palm oil free.
