New launch at Chemist Warehouse

Ingestible beauty and wellness brand WelleCo, founded by Australian supermodel and entrepreneur Elle Macpherson is launching in pharmacy retailer Chemist Warehouse.

WelleCo’s hero product, The Super Elixir, alongside their full targeted collection, will be available in more than 400 Chemist Warehouse stores nationally from September.

With the products formulated and manufactured in Australia, the collection is said to target hormonal support, hair, skin, mind and more.

“With gratitude, I recall my mum saying she recently discovered WelleCo in her local Chemist Warehouse in Sydney. This is so heart-warming for me, confirming that our new partnership with Australia’s largest chemist, Chemist Warehouse achieves so much more,” says WelleCo Founder Elle Macpherson.

“WelleCo has always held a clear intention. One: Our business was founded from the beginning to make wellness easily accessible for everyone. Clearly, our collaboration with Chemist Warehouse really does make our collection so easily available to so many more people.”

Daniel Kinder, National Category & Brand Manager at Chemist Warehouse, says the ingestible beauty category has seen significant growth over the past 12 months, with an increase of more than 35%, with customers investing in their wellbeing by making more proactive decisions about addressing their health.

“After launching WelleCo in our Ultra Beauty stores, we have seen a surge in demand from our customers and we are thrilled to be bringing the ingestible beauty and lifestyle range to our Chemist Warehouse stores nationally at the most affordable prices,” he says.

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