Keeping up with the collagen craze

You’re scrolling through Instagram. You see a glowing skinned, shiny haired influencer holding a tiny product that says, ‘healthier skin, nails and hair.’ You say to yourself, ‘I’ll take 20’.

Collagen based products are generally labelled all with those similar promises, and with social media at such a high point, it’s easy to notice these kinds of promises everywhere.

It’s becoming easier and easier for consumers to get their hands on collagen supplements, with products ranging from:

  • Collagen coffee
  • Collagen water
  • Moisturisers
  • Powders
  • Gelatin
  • Tablets
  • Soft chews/gummies
  • Liquid collagen

Collagen is proven to be beneficial in many health aspects including:

  • Improving skin health.
  • Helping in relieving joint pain.
  • Could prevent bone loss.
  • Could boost muscle mass.
  • Promote heart health.
  • Increase strength in hair and nails.

The process behind how exactly collagen works and helps with all of these areas in health, is backed by scientific evidence, and is explained in the September issue of Retail Pharmacy Assistants magazine, which you can read here.