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W ith health, wellbeing and immunity at the forefront of people’s minds as we continue to battle through the Covid-19 pandemic, a rising brand within this space is Broth & Co. This month we speak with Nellie Procopiou to learn more about the brand, its offerings and how pharmacy assistants can help to educate their customers on the Broth & Co range. What is your role at Broth & Co and what does it involve? My role at Broth & Co is in research and development, product and recipe development, education and media. It involves combining my healthcare background with my love of healthy food to create nutrient dense superfoods that are tasty and suited to busy lifestyles. Can you provide a little insight into the company and the story behind it? What is the ultimate goal of Broth & Co? Team Broth & Co follows the evolution and energetics of food – nutrient dense food as medicine and healing nutrition – and Broth & Co wanted to introduce this concept to everyone. In a world where we’re so busy and there are so many options to choose from, we wanted people to choose the healthy option. Coming from a health and fitness background – Peter \\\\\\\[Procopiou, husband and Broth & Co co-founder\\\\\\\] is a functional fitness coach and I’m a pharmacist – this was natural for us. Your website says that at Broth & Co you believe that ‘nutrition is important to wellbeing’. Can you elaborate on that? What constitutes wellbeing and how does Broth & Co support this? Food should be healing and nourishing. What we put into our body can either alleviate disease or aggravate it, so Broth & Co was born to create gut healthy, nutrient dense, anti-inflammatory foods that are easy to consume. Gut health is central to health. More research is revealing the link to immunity, psychology and general health and wellbeing. We create functional food that heals the gut: the structural component, which in turn helps improve the microbiome. Our bone broths are high in collagen and amino acids, such as glutamine, which helps heal gut permeability and improves the mucous lining. Collagen 6 MINUTES WITH ... 29 is great for gut health, joint health and skin health. Our Vegan Vitality Broth is made from fermented chickpeas with prebiotics and probiotics as well as apoptogenic \\\\\\\[producing apoptosis, or the death of cells as a normal and controlled part of an organism’s growth or development\\\\\\\] mushrooms such as reishi, shiitaki and lion’s mane, which are great for gut health, skin health and immunity. “Gut health is central to health. More research is revealing the link to immunity, psychology and general health and wellbeing.” Describe the NPD process at Broth & Co. How do you come up with the products? It’s important that our products serve a health purpose, are all natural and made with real wholefoods, are low in salt and have no additives. Having Australian provenance is also important. We research and source our ingredients from Australian producers because Australia has some of the best produce in the world, then use the best manufacturing techniques. For example, our bone broth powders are freeze dried without additives, as other production methods use heat, which can destroy nutrients, or use maltodextrin, which is a sugar that can contribute to more inflammation in the body. The whole process from inception to production is researched and thought out from the point of health. The fun part is designing the packaging, which, like our functional foods, is simple, clean and unadulterated. How has the Covid-19 pandemic impacted the business and sales of Broth & Co products? The pandemic has really changed the focus that people have on a healthy lifestyle and has helped bring awareness of boosting health and immunity through nutrition. The public has become educated now with awareness into what they consume. TO PAGE 30 RETAIL PHARMACY ASSISTANTS • APR 2021