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6 WHAT’S TRENDING CELEBRITY PAIR JOIN ‘KIDS SMART’ CAMPAIGN Nature’s Way says it is encouraging families to get ‘kids smart’ about good food, nutrition and overall wellbeing, joining forces with singer Guy Sebastian and his presenter wife, Jules, to help promote children’s healthy growth and development as benefits of its Kids Smart vitamin and supplement range. The couple will work with Nature’s Way Kids Smart to help spread the message of the numerous claimed health benefits of vitamins and supplements when dietary intake is inadequate. “Staying healthy is so important for us as a family, which means eating well, exercising and spending quality time together,” Ms Sebastian said, adding that the family declares its gratitude for an aspect of their lives “on a daily basis”. “Before our family dinners together, we share at least one thing we’re grateful for from that day. It reminds us “There’s no replacement for a good diet, but having a vitamin supplement as part of your kids’ routine will help ensure they get the vitamins they need.” all we have much to be thankful for, and to keep checking in with each other to stay well.” Mr Sebastian adds that the couple are “thrilled to work with Nature’s Way Kids Smart ... to help parents across Australia understand the benefits of their range”. “There’s no replacement for a good diet,” he said, “but having a vitamin supplement as part of your kids’ routine will help ensure they get the vitamins they need. “Jules and I have been using \\\[Nature’s Way\\\] Vita Gummies for years.” Nature’s Way Kids Smart offers a • • • The data shows: Despite changes to routines in 2020, 50 per cent of respondents say they did not allow their children’s nutrition to fall by the wayside. 53 per cent of parents say they haven’t noticed behavioural changes in their children despite the challenges of 2020, with 18 per cent saying they have noticed some positive changes in behaviour. Among those who noticed positive changes, comments include that their children are: • More resilient (51 per cent). • Eating more healthily (45 per cent). • More curious (42 per cent). • More kind and caring (32 per cent). wide range of children’s vitamins and supplements, including drops for infants, ‘burstlets’, chewable tablets and Vita Gummies. The Kids Smart range of products is promoted as helping to support a child’s growth and development, immune system health, bone and teeth health, digestive health and cognitive development. “By working with Guy and Jules, we’ll be able to help educate more families around the country about the importance of a balanced diet to a child’s health and wellbeing,” Nature’s Way Senior Brand Manager Yasmin Goldsmith said. “With the Kids Smart range, parents can feel more confident that their children are getting the nutrients they need to stay happy and healthy when there might be gaps in their nutrition.” Survey finds renewed parent focus on kids’ wellness Conducted in September 2020, a new online survey of 1000 Australian parents of children between the ages of four and 12 years, which was commissioned by Nature’s Way through Pure Profile, reveals parents have a renewed focus on their kids’ health and wellbeing. The survey also indicates that almost half of parents are encouraging their kids to eat better foods to improve their nutrition, with 33 per cent also introducing vitamins and supplements into their child’s diet to help strengthen their immunity. For more on the Kids Smart range, visit: naturesway.com.au/kids-smart. RETAIL PHARMACY ASSISTANTS • FEB 2021