Page 22 - Retail Pharmacy Assistants - November 2020

20 6 MINUTES WITH ... 6 MINUTES WITH... Steven Sher MANAGING DIRECTOR, LACORIUM HEALTH Tell us about your professional background and how you came to create the Dermal Therapy brand. (manufactured by LaCorium Health). What is the aim behind the brand? I come from a business and marketing background, but the primary aim for Dermal Therapy was always more personal – to create a diverse range of affordable and effective products that deliver proven results for all skin concerns. rather than flashy packaging or big advertising campaigns. Innovation and efficacy are what drives us. How has the pandemic affected business at LaCorium Health and what innovations have you implemented to ensure the continued success of the business? The primary challenges we’ve faced have been logistics/manufacturing related. Each product we produce critical we source only the highest-grade ingredients to ensure we continue our brand philosophy of utmost efficacy. As a result, we had a few inventory issues and had to airfreight raw materials in at significant cost. The flipside has been increasing demand. We’ve been able to innovate, as can be seen with the imminent launch of our Sanitising Hand Cream. It’s a revolutionary product in the hand care space, which protects while providing significant moisturisation, As a company we \\\\\\\[LaCorium Health\\\\\\\], were, and still are, especially focused on filling gaps in the current market, creating products that we and others were looking for, but simply weren’t available. As a smaller company we knew that if we wanted to make our mark it had to be with products that exceeded our customers’ expectations, contains upwards of 30 components, and an inability to obtain just one means we can’t manufacture it. For us, it’s avoiding the pitfalls of traditional sanitisers, which dry hands out. What has the uptake of Dermal Therpay skin care products been like throughout 2020 – has there been an increase given people’s need for effective skin care products throughout the Covid-19 pandemic? Our products meet specific skin RETAIL PHARMACY ASSISTANTS • NOV 2020