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strongly influenced by the importance of personal appearance, both for women and men. Australia’s median age is 37
years and over the past two decades the median age has increased by 4.7 years. With an ageing population, Australians are becoming more concerned with wellness, health and beauty issues and actively seek products that prolong a youthful appearance.
Besides the growing demand for products not tested on animals, the other big shift in priorities for those buying skin care has been a trend towards Australian made and more natural and Indigenous products in the aftermath of COVID-19.
Consumers are generally becoming savvier and more sophisticated in their buying behaviour, critically evaluating quality and asking more questions about ingredients found in the formulations. This drives a change from buying ‘global’ to trusting and preferring ‘local’ brands (over cheaper imports).
G&M Cosmetics’ reputation is reinforced by its proud history and vision for the future. G&M Cosmetics is a family business and a 100 per cent Australian made and owned manufacturer for the past 24 years. Recent consumer reports state there’s increasing demand among Australian consumers for authentic, premium-quality products that are made, owned and grown to Australia’s high standards.
How did COVID-19 impact the business? What measures did you put in place to ensure production?
COVID-19 not only impacted the potential demand for our
products, but also affected the day-to-day operations and manufacturing at our Taren Point facility. We saw team members work from home to practise social distancing and reduce the chance of spread, and we stopped visitors coming into our offices for meetings – instead we moved to video conferencing. In our manufacturing facilities and all around the office space we increased measures to ensure the highest hygiene standards were enforced during all normal manufacturing
and operations.
What does the future hold for G&M Cosmetics?
G&M Cosmetics is currently taking its business to the ‘next level’, critically evaluating all aspects of its business and product offering as part of a major brand transformation. Incorporated into its future vision is large growth expectations, not only in sales, but also a desire to significantly expand global territories. We aim to reinforce G&M Cosmetics as an internationally recognised brand – with a portfolio of products made in Australia and highly desirable on a global level.
G&M’s traditional skin care range under the category generally known as ‘cosmetics’ is perceived to give superficial ‘beauty’ benefits to the skin. However, we’re increasingly trying to shift this perception to focus more on the ‘skin health’ benefits of our brands, which give long-lasting and beneficial hydration and healing benefits for fine lines and wrinkles. We’re moving away from petroleum-based ingredients, to create unique plant-based skin care that combines essential nutrients, botanicals and organic ingredients that work to restore and naturally rejuvenate our skin.
RETAIL PHARMACY ASSISTANTS • JUL 2020