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BWy Margaret Mielczarek. ith COVID-19 continuing to grip the globe and social-distancing lockdown almost universal, many industries have had to innovate to maintain business and a customer base. This includes the beauty industry. Chemcorp International General Manager Jodie Phillips says that while, with most people staying home “DIY beauty is absolutely booming at the moment”, another major trend within this space is wellness. “With the salons being closed and with it being harder to get to the hairdresser, and with people having more time now ... it’s all about DIY,” she said. “We strongly believe in looking after yourself as well – so, not just trying to look beautiful but to feel good on the inside as well.” As a result, Ms Phillips says, among the trending products she has noted are DIY eyelash and brow tinting kits, at-home root coverups, Epsom salts and facemasks. “One product \[that’s trending\] at the moment is our 1000Hour Eyelash and Brow Dye Kit,” she said. “Obviously, with eyebrows and lashes being such a big trend, you can’t be in isolation without good eyebrows (laughs). “Within the 1000Hour brand we’ve also got root coverups to help fix those greys and regrowth ... it’s an easy at-home product for when you stay isolated.” Ms Phillips added: “We’ve actually seen a bit of growth with our Epsom salts. People have more time to have a bath and relax ... that’s the best way to look after yourself, because \[it helps you to\] feel relaxed, and that’s a good thing. “Also, facemasks help with looking after your skin ... Hop in a bath with a facemask and you’ll feel brilliant afterwards.” Don’t forget your hands As we’re constantly reminded to wash our hands to help curb the spread of coronavirus – for 20 seconds, to the tune of Happy Birthday if that helps – another issue facing some people, WHAT’S TRENDING IN BEAUTY 7 especially those who suffer from skin irritation or eczema, is dry hands. Brisbane consultant dermatologist Dr Leona Yip says it’s normal for hands to become dry with increased handwashing. “It’s because, in normal skin, there’s an oil layer called the skin barrier that sits right on top of the skin,” she said. “What it does is, it locks in moisture within the skin. With frequent handwashing, water – especially hot water – strips off the oil layer at the top, so water evaporates more easily into the environment. “So, because of that, the skin is more prone to dryness. It looks more cracked or scaly, or it’s just a bit flaky. And it can cause fissuring \[cracks in the skin\] as well, in the late stages. “This irritation will keep going until it gets inflamed, if left untreated, and that’s how you can get irritant dermatitis.” For those suffering from skin irritation or increased eczema flares, Dr Yip recommends first trying a soap substitute – “a soap-free wash, TO PAGE 8 el in your element Ferrogen Iron + Vitamin C is the NEW therapeutic iron supplement for the prevention and treatment of medically diagnosed iron deficiency. Ferrogen Iron + Vitamin C, 30 modified release tablets contain Ferrous Sulfate 325 mg (equivalent to 105 mg elemental iron) and Sodium Ascorbate 562.4 mg (500 mg Vitamin C) to assist the absorption of iron. Launch offer now available via all major wholesalers For more information contact your Sales Representative or 1300 9 ARROW (27769) ALWAYS READ THE LABEL. FOLLOW THE DIRECTIONS FOR USE. IF SYMPTOMS PERSIST, TALK TO YOUR HEALTH PROFESSIONAL. www.ferrogen.com.au RETAIL PHARMACY ASSISTANTS • MAY 2020