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Staying clean With all the talk about hygiene and keeping hands off your face to avoid spreading the virus, another trend on the rise within beauty is knowing how to keep your makeup kit clean. “With cosmetic brushes, you always have a brush cleaner,” Ms Phillips said. “It’s good practice to clean your brushes after every use.” She adds that it’s also good practice to wash your hands before you “apply something to your face, say if you’re going to dye your eyelashes and brows”. “One thing we’re \[also\] really busy with at the moment is in developing our Protech brand,” Ms Phillips said. “We’ve got stocks of sanitiser, anti-bacterial washes, facemasks – all that’s on its way. \[It’ll be\] another brand that will be able to help people practice good hygiene.” It’s time to go online With retail pharmacies, as an essential service, remaining open during this difficult time of continuing lockdown and physical distancing, it may be harder for customers to come into a store to buy the products they need. One way around this and for retail pharmacies to maintain sales despite possibly reduced foot traffic is leveraging the online space, as well as the option of home deliveries. “One hundred per cent, \[pharmacies\] need to be looking after their online business as well,” Ms Phillips said. “The biggest response we’ve seen is \[in the\] online space. The increase in our own online business, as well as in the online resellers we work with, has just ... people can’t keep up with the demand. So, that’s the biggest trend. “We’re seeing a lot of people thinking outside the square in regard to ... keeping contact with their customers.” So, in addition to having stocks of the latest trending products – “they need to ensure that they have all the DIY-type beauty and hair products” – retail pharmacies need to continue being innovative and to ensure their online space is thriving, especially during this crisis, she adds. WHAT’S TRENDING IN BEAUTY 9 “It’s good practice to clean your brushes after every use and to wash your hands before you apply something to your face”. RETAIL PHARMACY ASSISTANTS • MAY 2020