Whether you have always dreamed of becoming a mum or have just started your planning journey, the decision to start trying for a baby can be one of the biggest of your life.
Thankfully, Australian parents have had the support of Elevit for over 20 years when making one of life’s most important decisions. Celebrating a significant milestone of two decades of being a partner in pregnancy planning, the World’s Most Studied Prenatal Multivitamin Brand [1] has helped more than 2 million Australian babies enter the world – that’s 2 million smiles, first steps, giggles, cuddles, and 2 million reasons for Aussie women to believe in the women’s health brand.
To mark this milestone, the brand this year launches #ElevitBaby: inviting Australian women who have used Elevit to share their motherhood stories. This initiative highlights the diverse and sometimes overwhelming experiences of parenthood, connecting parents through their unique experiences.
Take mother of two, Jo, for example, who knows first-hand how important it is to have the right level of nutrients when becoming a mum later in life: “I had a geriatric pregnancy, which came with increased risks. My children are now 21 and 16, and while I thought it was unkind to be called ‘geriatric’ when I had Wil after 35, I know just how precious motherhood is and feel incredibly lucky to have two happy and healthy children.”
For mother of two, Martina, extreme nausea during her first trimester made it difficult to consume the recommended nutrients to support a healthy pregnancy: “I am usually very high energy but struggled with fatigue when pregnant with Sofia because of low iron. Getting an infusion and knowing the impact of pregnancy on my body has made me prepare much better for Mia, my second baby. I joke to women planning to start trying that the birth may be easy compared to the long nine months of pregnancy!”
This experience is not unique to Martina, with up to two-thirds of Australian women experiencing iron deficiency during pregnancy.[2,3] This and other nutritional needs such as folate and iodine are met by Elevit’s Pre-Conception and Pregnancy multivitamin, which has been trusted to support more than 2 million Australian babies to have a healthier start in life.
Head of Consumer Health Marketing at Bayer, Jodie Lynch said Elevit has helped pioneer modern understanding of prenatal nutritional requirements with 22 clinical studies in preconception and pregnancy1, and is committed to supporting scientific progress in this field and reducing neural tube defects.
“It’s incredibly rewarding to see the impact Elevit has had on Australian families over the past 20 years. With such a strong heritage, we’re even now seeing Elevit babies have their own Elevit babies! While we have seen a cultural shift with women experiencing different fertility journeys or choosing to have children later in life, the end goal has always remained the same – a healthy and happy baby,” she says.
“As a brand supporting mums of all ages and backgrounds through conception, pregnancy and breastfeeding, it is a privilege to be trusted by millions of parents to support the development of their baby, and the millions of memorable moments that come after.”
Australians who used Elevit at any stage of their pregnancy journey over the past 20 years are encouraged to share their #ElevitBaby story via the Elevit website.
Given the brands rich heritage, the #ElevitBaby campaign has provided significant insights to-date into Aussie Elevit mums and bubs over the years:
- 75 per cent of Elevit Mum’s are 30+ years old
- Henry is one of the most popular names
- 47 percent of Elevit customers are growing their family
For more information, visit: www.elevit.com.au/elevitbaby .
References
[1] https://www.elevit.com.au/references
[2] Flores CJ, Yong A, Knights E, et al. Maternity iron, anaemia and blood management in South Australia: a practice-based evidence for clinical practice improvement. Vox Sang 2020;115(8):735-44;
[3] Carter E, Lane K, Ryan E, et al. Incidence of iron deficiency anaemia during pregnancy in far north Queensland. Aust J Rural Health 2023;31(1):124-31
