In a digital move that combines science, skincare and education Australian skincare company Homepeel has unveiled Gloe, an AI-generated avatar designed to deliver unbiased, science-backed skincare education.
Launched this week across various social media platforms, Gloe delivers bite-sized skincare education, answering common questions like: “Is purging real?”, “What does hyaluronic acid actually do?” and “Why does skin age faster in your 30s?”
Cutting through the confusion
Gloe’s content is deliberately brand-free — specific products aren’t promoted by the avatar and the company isn’t mentioned by name.
“She’s not a salesperson or a brand rep, she’s just information,” says the Homepeel team.
Gloe’s aim? To cut through the confusion in an industry saturated with often contradictory advice.
But the launch of Gloe hasn’t been without controversy.
“Yes, we’ve already had some negative feedback,” says the Homepeel team.
“People know and love Jodie Baker — our founder — because she shows up without makeup, without filters, and has done so for 20 years.
“That trust matters to us.
“We’re not replacing Jodie — we’re adding Gloe to help with one problem our research shows is stopping people from reaching their skin goals: too much conflicting information.”
According to the Homepeel team, Gloe’s function is purely educational — her entire function is to provide general skincare education in plain language, backed by science.
The future of skincare education?
So, is this the future of skincare education?
With the flood of #skintok advice, influencer endorsements, and ever-growing product shelves, skincare has become a minefield.
Homepeel believes the antidote is education, not more marketing — and Gloe is their experimental answer.
Whether this becomes a wider trend in skincare or remains a bold outlier remains to be seen.
But one thing is clear: in an industry that thrives on trust, handing the mic to AI is a gamble — and one that could reshape how we learn about our skin.
