Mother’s Day 2020 saw tens of thousands Australians come together as a virtual community in countless locations across the country to continue their support for life-saving breast cancer research.
The 23rd Women in Super Mother’s Day Classic, Australia’s largest breast cancer fundraiser, was hosted on Sunday.
In the 23 years that the event has been operating, over $37 million for breast cancer research has been raised.
While there were no physical events this year, due to COVID-19 restrictions, there has been an incredibly large response.
“We have had an extraordinary response from the community, with participants registering from every part of Australia,” says CEO of MDC Foundation, Zara Lawless.
“Social media has come alive with people sharing when, where and how they are taking part in the Mother’s Day Classic and their connections to the event and the cause.”
Ms Lawless says, “Australians have embraced the innovative, new virtual format with families and friends stepping out in pink to get active and stay connected while supporting vital breast cancer research.”
