In a time where wellness is not just a buzzword but a daily necessity, Australian health food brand Nutra Organics is celebrating a remarkable milestone—25 years of deeply nourishing families. Founded in 1998 by the visionary Aussie couple, Mark and Darlene, who were self-proclaimed ‘crazy health food people,’ Nutra Organics has become a global sensation thanks to its innovative, delicious & natural health products designed to nourish every family member.
Selling their family home to support their aspirations, Mark and Darlene spent every dollar they had on their business. Now, 25 years on, Nutra Organics is Australia’s leading wholefood nutrition brand that nourishes over 1 million customers every year.
From humble beginnings operating out of the family garage in 1998, to the crazy decision to rent their first factory in Currumbin, Gold Coast 12-years later with only 1 pallet of product – Nutra Organics now has over 50 staff, 2188 stockists, has sold to customers in 78 countries, and is on track to become a $30M business this financial year.
Spurred by an increasing global wellness market worth more than $1.5 trillion with a growth of 5 to 10 percent per year* – it’s no surprise that there is a significant rise in consumer interest as can be seen with the brands number one selling Bone Broth product, with the category trending earlier this year with more than 155 million views on TikTok.
“Never in our wildest dreams did we think we’d be here today, 25 years later, having nourished over a million families already. We are truly humbled by fellow Aussies’ support and by the families around the world who choose to nourish their loved ones with our products,” says Ricki Harrison, family co-owner and COO of Nutra Organics.
With 100% of Nutra Organics food products being made in Australia, mostly within 100kms of their Murwillumbah HQ in Northern NSW, Nutra Organics exists to deeply nourish families with real nutrition, that delivers real results, and tastes really delicious. The brand is also set apart by:
- Wholefood ingredients: all 1000+ ingredients that the team source directly from suppliers are exclusively from wholefoods, with absolutely no synthetics in their formulations.
- Scientifically formulated: by an in-house team of Naturopaths, Nutritionists, and Food Technologists to deliver real results – such as the recent consumer study showing 96% of women saw visible results with their hero product Collagen Beauty.
- Family friendly: natural nutrition designed for every family member, including kids plus pregnant & breastfeeding women.
- Sustainability: from plastic free recyclable packaging, through to ingredients & operations, Nutra Organics is actively working towards reducing waste and giving back to the community.
After supporting the whole family with its key offering of Collagen, Bone Broth, Kids Nutrition, Protein and Super Greens + Reds formulations, the brand has a vision to deeply nourish 10M people from 2024 and beyond.
To celebrate their birthday and give back to their community, Nutra Organics have launched a $25k cash giveaway, plus have released two limited edition products and a brand new recipe book with over 140 delicious family friendly recipes for everyday health.
