The Total Beauty Network hosted its annual general conference last month with over 100 team members from Australia and New Zealand gathering in Melbourne for three days to celebrate 20 years of success.
“From humble beginnings to a thriving team of over 100, our growth story is a testament to our passion, dedication, and commitment to excellence in the beauty industry,” said Founder and Executive Chair Tony Rechtman.
“To me the best is yet to come and our conference provided a wonderful opportunity to get together to share ideas and focus on how we’ll continue that strong growth into the future.”
CEO Liz Webster said Total Beauty Network prides itself on always being at the forefront of innovation.
“Our conference helps to bring the team together to foster innovation and showcase some of the incredibly exciting new product launches and marketing plans across our portfolio of brands.”
Total Beauty Network was established in 2004 when founders Tony and Sharon Rechtman launched their first beauty brand, Designer Brands Cosmetics.
The original dupe, luxe inspired beauty brand, DB Cosmetics has grown from an idea sketched out on the back of a napkin while the couple was living in LA, to become Australia’s number one community pharmacy make-up brand, offering high-quality cosmetics, all under $25.
Today the brand is a market-leader, selling over 3 million products each year.
“Sharon and I created Designer Brands. to challenge the misconception that affordable make-up couldn’t match the quality of high-end cosmetics. In fact, in many instances, I believe our products are better quality than their designer counterparts,” said Tony.
The brand has a loyal customer base for its ‘Cult Classics’ collection – a showcase of its hero products. The 12-piece collection retails at under $200, a staggering $600 less than its luxury cosmetic brand counterparts, which came in at over $800.
Also within the brand portfolio is INIKA Organic, Raww Cosmetics and Colour by TBN.
TBN celebrates its 20th anniversary in 2024.
