Priceline Pharmacy’s unique health and beauty credentials were on show at the 12th Beauty Prescription Live, as it revealed a refreshed brand and announced a new skincare brand, Bubble, which will be exclusively in its stores on 10 October.
At an intimate breakfast, guests were treated to a preview of the new Priceline Pharmacy brand that leverages its role as both a trusted source of health experience in shopping centres and strips across Australia, as well as a leader in beauty products and services.
Headlining Priceline Pharmacy’s investment in globally prominent beauty offers are cult Gen Z brand Bubble, K-beauty brands INNISFREE and Beauty of Joseon, as well as female-founded brands Yours Only and Daily Skincare, which will also launch into Priceline Pharmacy.
Priceline also revealed it sells:
- One skincare product every 1.7 seconds
- One makeup product every 2.2 seconds
- One haircare product every 3.8 seconds
- One vitamin and supplement product every 7.7 seconds, and
- One fragrance every 24 seconds.
These are in addition to the two prescriptions dispensed every second by a Priceline pharmacist.
The top 10 bestsellers across key categories including makeup, skincare, moisturisers, tanning, vitamins and supplements, baby care and body washes were also revealed.
Retail Director, Richard Pearson, said Priceline Pharmacy is investing in a refreshed brand and leading health and beauty products to cement its place as Australia’s leading health and beauty retailer.
