L’Oréal Groupe’s leading natural mass-market beauty brand, Garnier and globally recognised environmental charity, the Great Barrier Reef Foundation have today announced a multi-year partnership to support the survival of the world’s largest coral reef system, Australia’s Great Barrier Reef.
The partnership with the Foundation will see Garnier help to restore damaged areas of the Great Barrier Reef through coral planting. Specifically, Garnier will help the Foundation plant corals on the Great Barrier Reef, with the goal of dispersing up to 500,000 baby corals during the 2023 coral spawning season.
Garnier is on a mission to create a positive impact by leading the way towards more sustainable beauty for all, with maximum efficacy and reduced impact on the planet. The partnership with the Foundation is one of the ways the global beauty brand is working to give back to the environment.
Garnier Australia and New Zealand Marketing Director, Alexander Bachem, said the brand is
extremely proud to play its part in the survival of this national icon.
“In Australia, we have made it our mission to help clean up and protect our treasured beaches and oceans, through our ongoing partnership with the likes of Take 3 For The Sea and now the Great Barrier Reef Foundation. We’re so proud to be partnering with the Foundation, to help restore one of our most treasured wonders of the world.
“As one of the world’s biggest mass beauty brands, at Garnier we believe our sustainability
commitments shouldn’t just stop at our products. We feel a strong responsibility to give back to the environment, beyond what’s in our immediate control,” continued Mr Bachem.
The Great Barrier Reef Foundation is the lead charity for the Reef, formed in response to the first mass coral bleaching of the Reef in 1998. The collaborative organisation raises funds, invests in innovative ideas, and designs scalable conservation programs in Australia to help to protect the Reef which stretches over an area of approximately 348,000 square kilometres.
Great Barrier Reef Foundation Managing Director, Anna Marsden said the Great Barrier Reef
Foundation’s mission is to safeguard the future of the Reef and the animals and communities that rely on it.
“The Reef has been a source of wonder for millions of people over thousands of years and
there really is nothing quite like it, but it is under threat from the impacts of climate change and needs our help. Our partnership with Garnier will have a significant impact on the Reef, not only through the growth of new corals but also by helping to restore critical reef habitats for threatened species.
“The Foundation is using innovative, world-leading solutions to conserve and restore the Reef and partnering with brands such as Garnier will help to deploy these solutions at scale to help the future of the Reef, today,” Ms Marsden added.
