Estée Lauder has announced the return of Paulina Porizkova as its newest Global Brand Ambassador, redefining beauty standards in a groundbreaking partnership.
Ms Porizkov, who was the face of Estée Lauder from 1988-1995, is back — but this time, as more than just a spokesmodel.
The actor, writer, model and anti-ageism activist will use ger influential platform to challenge outdated narratives around beauty and ageing, encouraging women to embrace their power at any age.
“Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self,” says Ms Porizkova.
“Estée Lauder approached me to work with them again not despite these values, but because of them.”
‘A purpose-driven collaboration’
Ms Porizkova sees this role as more than just an endorsement — it’s a purpose-driven collaboration.
“It’s my purpose — an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility.
“This is about more than representation. It’s about being seen and celebrated,” she says.
Ms Porizkova will champion skincare and makeup products that align with her pro-ageing philosophy while fostering conversations around self-worth, confidence and visibility.
‘Changing the conversation around ageing’
“Today marks a milestone moment for the brand as we welcome Paulina back to the Estée Lauder family — this time not as a spokesmodel, but as a role model,” says Justin Boxford, Global Brand President, Estée Lauder.
“Paulina’s voice, authenticity, and ability to connect with women on the deepest level is the embodiment of everything Estée Lauder stands for.
“She is changing the conversation around ageing, and we want to be the megaphone to help amplify her message.”
Feature image: supplied.
