Animal health business Zoetis has reached its goal of raising $100,000 for the Beyond Blue Support Service to support mental health initiatives and reduce stigma around mental illness in rural and regional Australia.
Zoetis started partnering with Beyond Blue in 2016, and since then, has raised $900,000 for Beyond Blue by donating $5 from each sale of the company’s livestock, pig, and poultry vaccines and drenches.
Lance Williams, Zoetis Senior Vice President, Australia and New Zealand, said, “Zoetis works closely with rural Australia through interactions with the country’s farming community, agricultural stores, veterinarians and their families. We are proud to once again be supporting Beyond Blue and the important work they do.
“The partnership between Zoetis and Beyond Blue goes beyond financial contributions,” added Mr Williams. “It’s about making sure that no one in rural Australia feels alone in their struggle with mental health, and that help is readily available. We want to encourage early intervention and remind people that reaching out for support is a sign of strength, not weakness. This donation will help ensure that those living in regional areas have access to support when they need it most.”
Beyond Blue’s Support Service has proven to be a lifeline for many. Data shows that after contacting Beyond Blue, individuals often feel more understood, less distressed, and better equipped to manage their mental health challenges. This year’s donation from Zoetis will allow Beyond Blue to continue to be there for people in rural Australia, so they can access the support they need, whether it be via phone, webchat, or online forums.
“We need to continue to lift the shroud of shame surrounding mental health conditions so that more people reach out for support without waiting to reach crisis point,” says Derek Schoen, a Corowa farmer and Beyond Blue board member, highlighting the critical need for early intervention.
“While rural Australians are known for their resilience, the pressures they face can take a toll on their mental health. It’s not always easy to ask for help, especially when you’re used to handling things on your own.
