The Priceline sisterhood foundation has announced it will expand its impact with a new focus on the health and well-being issues women and girls face.
The sisterhood foundation celebrated its new focus with a new visual identity and a new purpose to hear, acknowledge and address the unique health issues impacting Australian women and girls through building capacity by working with frontline charities.
In line with its new purpose, the Sisterhood is proud to add four new strategically aligned Charity Partners that champion a range of issues and causes – Jean Hailes for Women’s Health (women’s health education), Smiling Mind (mental health and wellness), Her Heart (heart health for women) and Share the Dignity (tackling period poverty among those women and girls experiencing homelessness, domestic violence and disadvantage).
The new charities join the existing four Charity Partners: Motherless Daughters (supporting women and girls who suffer grief due to mother loss), PANDA (perinatal anxiety and depression), Fitted for Work (helping those seeking employment to become job-ready) and SisterWorks (helping refugees, migrants and asylum-seeking women gain economic empowerment).
Chair of the Sisterhood Foundation and Wesfarmers Health Managing Director Emily Amos said, Sisterhood Foundation has a proud history of supporting Australian women and their families. This exciting next chapter will further strengthen the Sisterhood’s impact and empower our new and existing Charity Partners to keep growing and supporting women and girls across the country”
From 2025, the Foundation will become the official charitable cause for all Wesfarmers Health businesses including SILK Laser, Clear Skincare, InstantScripts and SiSU Health Group, alongside Priceline Pharmacy and Australian Pharmaceutical Industries.