L’Oréal Groupe’s leading mass-market beauty brand, Garnier, has announced the return of its ‘Plant a Coral’ campaign, continuing its multi-year partnership with globally recognised environmental charity, the Great Barrier Reef Foundation to support the survival of one of the natural wonders of the world, Australia’s Great Barrier Reef.
Garnier Australia and New Zealand Marketing Director, Alexander Bachem, said the brand is extremely proud to continue its support for the Great Barrier Reef Foundation and play a role in helping restore the world’s largest coral reef system.
“For over 120 years, Garnier has been committed to more sustainable beauty for all of us, with products that offer maximum efficacy for you and reduced impact on the planet. But this commitment goes beyond just our products, and as one of the world’s biggest beauty brands, we feel a strong responsibility to help protect the natural beauty of the world, and what better place to start than the natural wonder that’s right in our backyard – the Great Barrier Reef,” said Mr Bachem.
“This year, we’re proud to increase our support towards the Great Barrier Reef Foundation so that they can continue to disperse baby corals on areas of the Reef that need it most through an innovative technique called Coral IVF, helping the Reef to recover following last summer’s mass coral bleaching event.
Great Barrier Reef Foundation Managing Director, Anna Marsden explains that it is thanks to contributions from partners such as Garnier, that the Foundation is able to support the Reef to recover in the face of climate change and other threats.
“Our Great Barrier Reef is an incredible natural wonder, but she is one of the most vulnerable ecosystems on the planet. As we’ve seen from the mass bleaching event the Reef suffered last summer, climate change impacts to the Reef are becoming more frequent and it no longer has enough time to recover naturally. More than ever, it needs help to recover, which is why our partnership with Garnier is so important. It allows us to help restore critical reef habitats for threatened species.”
“Last year, thanks to the support of Garnier we partnered with local tourism operators and researchers to enhance the resilience of Whitsundays reefs by deploying 500,000 coral babies via the Coral IVF method. Now with their continued support, we’re able to plant even more coral babies this year, further helping to conserve and restore the Reef,” Ms Marsden added.
