Leading sports retailer Rebel Sports and Lifeline have teamed up with Adidas to launch the ‘Lifeline Collection’ – to support the meaningful work Lifeline does to ensure no person in Australia has to face their darkest moments alone.
100 per cent of the profits will be donated to Lifeline to support its goal of ending suicide in Australia. Adidas will also donate $1 for every Adidas product sold.
Fronting the campaign is Rebel Ambassador and Australian Matildas’ superstar Mary Fowler, who is keen to use her platform to raise awareness of maintaining mental health through exercise.
“Mental health is close to my heart, and through this rebel x adidas campaign I’m grateful for the opportunity to use my platform to raise awareness for a cause that impacts so many people,” said Ms Fowler.
Rebel Managing Director, Gary Williams, said, “At rebel, we want to normalise conversations about mental health and ensure Aussies know they’re not alone. We know participating in sport can be transformative to physical and mental wellbeing, and at Rebel we are proud to provide Aussies with the tools they need to get active. With the support of adidas, this partnership takes this a step further – empowering shoppers to make a real change by donating to Lifeline and spreading awareness about the benefits of exercise for the mind and body.”
Lifeline Chief Executive Officer, Colin Seery, said, “Our partnership with Rebel and the launch of the Lifeline Collection will raise vital funds to ensure Lifeline can support Australians anytime, anywhere in the way which suits them best – whether that is on the phone, online, or via text.”
“This collaboration is all about building awareness, starting conversations and building confidence around reaching out for help when you are doing it tough – and encouraging others to do so as well.”
