Page 24 - Retail Pharmacy Assistants September 2020

22 EXCLUSIVE INTERVIEW
FROM PAGE 21
No one needs to be sold to right now, so let’s get on with it. My marketing immediately changed. The messaging was very transparent in terms of
what we were, who we are and what
is happening, and we were able to really fine-tune that. Talking with our customers has been a saving grace through all of this because while Covid-19 is bad and it’s out of our control, nobody was selling, and we were able to just be. And everyone had to just be: there was no competition. So, it’s been good for us, a real blessing in disguise. We were gifted time, essentially.
As a single mum and a businesswoman, how do you juggle it all? How do you maintain balance?
It’s one foot in front of the other. I know what I need to do to get it done. My son is first and foremost, and he’s a great child. But I just get it done. People ask me every day, ‘How are you doing it?’ But I just do. I don’t really have the
option of pulling out and stopping either. I can’t not raise him; I can’t not look after the company. I just have to do it. Life gets tricky ... but I just do it. And that’s been my mindset the whole time. I don’t want to give up, so I’m not going to. So, if you really want to achieve something, just do it. It’s just a mental adjustment, honestly. Because I could mope around all day saying, ‘Oh it’s so hard’. But no, I just get on with it.
As a woman in a position of influence, what is your advice/ message to retail pharmacy assistants who may have big
career goals? What is your secret
to success and a winning mindset? What I said before: just stay in your lane and focus on what you’re doing, because it’s easy to get caught up in what everybody else is doing. Follow what you want to do and pull it off, because you can diversify, and you can be creative enough. But if you’ve got something ahead of you, just go for it.
“I just stay in my own lane.
From day one I’ve never
looked outside my own
circle. And when I say circle,
it’s my Instagram page or
my website.”
RETAIL PHARMACY ASSISTANTS • SEP 2020