Page 10 - Retail Pharmacy Assistants September 2020

8 CAMPAIGN CATCH UP
$1.5M SYSTANE PUSH IS THE COMPLETE PACKAGE
Alcon, manufacturer of the Systane Complete brand, is investing $1.5 million in campaign efforts to bring its advanced eye drop to your patients.
The company reported that, after its launch 18 months ago, Systane Complete has become a $4.2 million-plus value brand with strong growth, competing for top position in Australia’s artificial tears market.
Supporting a new breakthrough claim – “Systane Complete is an all-in-one eye drop providing eight hours of relief for
all types of dry eyes*1,2” – Alcon is rolling out a marketing campaign to further support the brand.
The digital campaign includes activities on social media platforms such as YouTube, Facebook, Instagram and Spotify, to name a few. A new television push will follow, focusing
on various platforms including free to air, online TV and
subscription TV, to target customers of all backgrounds and ages.
The marketing campaign will run across Australia and New Zealand and include plenty of digital assets and POS materials available for both online and offline campaigns.
For in-store POS material contact: Angela Bicanic
from Clear Sales Australia on 1800 640 043 or email
customerservice@clearsales.com.au
*dry eye and associated symptoms due to aqueous deficient, evaporative and mixed dry eye.
References
1. Alcon data on file, 2020. CDMGD0012401. Available on request.
2. Craig J, Nichols K, Akpek E, Caffery B, Dua H, Joo C, Tsubota K, Stapelton F TFOS DEWS II 2017 Definition and Classification Report. The Ocular Surface 15 (2017) 276-283
©2020 Alcon. AUS: 1800 224 153. ANZ-SYC-2000035.
MY MEDICAL SUPPLY IS THE HOME FOR FACE MASKS AND PPE FOR RETAIL
GET 10% OFF and a FREE stand for OPENING ORDER*
My Medical Supply has created an innovative product with the current demand for face masks and PPE category for volume retail. There is a huge range of Australian-made, reuseable, washable masks that are in eye-catching packaging and include FREE display stands. All masks include a soft 100 per cent cotton inner layer. Consumers are now looking at the cost of throwing out disposable masks and seeing the benefits of washable and reuseable masks. Our Premium mask is seven layers with a five-layer filter. The Aussie and the Tradie are five layers with a three-layer filter.
Special Introductory Offer: 10 per cent discount for all display stand stock and free stands with all orders over 96 units.*
We have two-hook, four-hook, six-hook and 10-hook
display units available to suit all sizes and volumes of
stores. Medical supply “won’t be beaten” on price for disposable masks, N95 Australian-made masks, temperature thermometers, face shields, sanitiser, anti-bacterial hand soap, protective screens and much more.
Call Bill at My Medical Supply on 0492859594 or visit: mymedicalsupply.com.au
Call: Vic/TAS 03 86520332, NSW/ACT 02 80511352, QLD/NT 07 37347176, SA/NT 08 82533680.
RETAIL PHARMACY ASSISTANTS • SEP 2020
We ship Australia wide.