Guardian continues relationship with Vinnies in 2022

Guardian Warwick

Guardian Pharmacy will continue its relationship with the St Vincent de Paul Society (Vinnies) in 2022, it has been announced.

The ongoing relationship will see Guardian Pharmacy continue to provide year-round support to Australians experiencing homelessness, hardship and disadvantage.

“We’re excited to be continuing our relationship with Vinnies, as we take our programs, including those to be launched into the future, into a more interactive and digitally-advanced space – a natural extension to an already successful initiative and long-term relationship with the charity,” says Head of Guardian, Kurt O’Brien.

“Through the relationship, we’re excited to see provide our franchise partners with greater opportunity for customer engagement, while also providing our customers more direct and personal ways to participate in our pharmacies’ charity work, now both in-store and online.”

The first planned initiative for 2022 is the annual Healthy Kids’ Guide Series, which has been reinvigorated and will now be published as a series of educational videos and presented by Guardian pharmacists aligns with the Vinnies Back to School campaign.

The video series will feature real-life Guardian pharmacists offering advice to targeted audiences, such as mothers.

Further initiatives as part of the continuing relationship between both brands are expected to be announced in due course.

“For many years we’ve been working with Guardian to achieve our ambition in helping those most vulnerable. The brand’s community-focused approach wholly aligns to Vinnies, so we’re excited to be working with the Guardian teams and their customers in 2022,” says General Manager of Marketing and Fundraising of the St Vincent de Paul Society Victoria, Andrew McKenzie.