Estée Lauder has launched Glimmer, a new prestige fragrance created around what the brand calls everyday “glimmers” — “small moments of joy, hope and connection — reimagined as an amber floral scent with a gourmand edge, “designed to inspire optimism, foster community, and leave a lasting impression”.
‘A single spark can ignite many’
Actress and singer Hailee Steinfeld stars as the face of the global campaign, which leans on her singing voice as well as her screen presence. The brand says the pairing reflects a belief that a single spark can ignite many more.
“Hailee is the embodiment of what Glimmer represents — she is confident, has a contagious sense of joy, and understands the power of connecting with her community,” says Justin Boxford, Global Brand President, Estée Lauder.
“Consumers have grown up with Hailee and have followed her journey from a young actress to an accomplished multi-hyphenate artist and cultural force.
“Her authenticity, creativity, and ability to inspire audiences across generations make her the perfect ambassador for Glimmer.”
‘More than a fragrance’
Ms Steinfeld describes the appeal of the project in similarly personal terms.
“Fragrance has an incredible ability to tell a story without words, evoke emotion, and create memories that stay with you,” says Ms Steinfeld.
“What drew me to Glimmer is that it’s more than a fragrance — it’s a feeling, and I’m honoured to be a part of it.”
Campaign rollout
The campaign rolls out across television, print, digital, in-store and “out-of-home advertising” on 30 July 2026.
Glimmer Eau de Parfum will launch in August 2026 at key global retailers and will retail for $130/50ml and $160/100ml.
