Revlon ANZ has launched a new merchandising wall that’s set to enhance the in-store experience of pharmacy shoppers and retailers.
The concept for the new merchandising wall – “underway since 2020” – came from the company’s finding that customers “expect more from their in-store experience”, says Revlon ANZ Head of Marketing Amy Kingon Smith says.
“Through our research and development, we’ve seen how consumers have altered the way they shop – they expect more from their in-store experience,” she says.
In designing the new merchandising wall utmost care was taken to create a revolutionary display by stepping away from the standard flat fit-out exclusively seen in pharmacy retailers, Ms Kingon Smith says.
“Having our Australian and New Zealand brand identity so deeply rooted in making beauty accessible for everyone, our pharmacy retailers play an integral role in delivering product and our message to the Revlon consumer.
“That is why we are so proud to launch this elevated merchandising option, which aligns with the quality of our product,” Ms Kingon Smith says.
Created in partnership with EDA Retailing Merchandising Solutions, Revlon ANZ’s new merchandising wall will feature:
- An innovative activation bar to test and trial products.
- An effective display of ranges for easier shade navigation, providing a more prestige experience.
- A showcase of the full Revlon offering in a consumer-friendly way.
“This layout was developed from shopper insights and design-led thinking to assist navigation and maximise product display,” Revlon ANZ Head of Creative Bree Shearer says.
“Taking into consideration every detail including lighting, curved features, activation bar and self-serve drawer system, the improved consumer navigation supports the customer to create an easy and enjoyable shopping experience and product immersion.”
The new display is also said to align with Revlon ANZ’s intentional sustainability approach being made of 95% recycled material, taking into consideration everything from the materials used, the repairability of the unit and a reduction in parts (by 15%) and packaging (by 80%).
The implementation of the new merchandising wall rolls out this month with 400 stores expected to have the new display installed by the end of 2023.
